Cold Email Templates for Founders and Authors

Founders and authors have something salespeople don't: a personal story and credibility. Use it. These templates are written in a first-person voice.

Founder: selling to early customers

Subject: founder of {product}, quick question Hi {first_name}, I'm the founder of {product}. I built it after {personal reason}. We're working with a few {industry} teams to {outcome}. Would you be open to trying it and telling me what's missing? {signature}

Founder: investor intro request

Subject: {company}, {traction metric} Hi {first_name}, We're {one-line description}. Since {date}: {traction}. Raising {amount} to {goal}. Given your investments in {portfolio_company}, would you be open to a 20-minute call? {signature}

Author: podcast pitch

Subject: guest idea: {topic} Hi {first_name}, I'm the author of {book}. Your episode on {episode} touched on {topic}, which is the focus of chapter {n}. I could share {3 specific takeaways} with your listeners. Interested? {signature}

Author: speaking or workshop pitch

Subject: workshop for {event} Hi {first_name}, I wrote {book} on {topic}. I run a 45-minute workshop where attendees {outcome}. It's been at {past_event}. Would it fit {event}'s program? {signature}

Author: bulk or corporate sales

Subject: {book} for your team Hi {first_name}, {Company}'s team works on {topic} daily. {Book} gives them {benefit}. Teams buying 20+ copies get a live Q&A with me. Worth considering? {signature}