How to Track Sales Commissions for Closers (Without a Spreadsheet)

The moment you hire your first closer, money questions start: How much do I owe them? Which deals were approved? Did I already pay last month's commission? A spreadsheet works for a week. After that you need a system to track sales commissions for closers that both of you trust.

Pick a commission model

• Percentage of the deal: 10% to 20% is common for website sales. Motivates closers to sell bigger packages.
• Flat amount per deal: easy to understand and budget. Works well when your packages have a fixed price.

Make the closer report the deal

The closer knows the amount and what was sold. Let them report it right when they win, from the lead itself, so the deal is tied to a real business and a real conversation history.

Approve, then pay

1. Pending: the closer reported it, you haven't checked yet.
2. Approved: the client paid; the commission is now owed.
3. Paid: you paid the closer; it's recorded with the date.

Separating approval from payment avoids the classic dispute: "I closed it, where's my money?" when the client hasn't actually paid yet.

Give closers their own view

Closers should see their own numbers without asking you: deals won, waiting for approval, commission due and paid so far. Transparency keeps good closers around.

Next: how to hire a closer for your web design agency.