Finding B2B customers is simpler when you know exactly who you're looking for. Start with your ideal customer profile, then go where those companies leave traces.
Define your ideal B2B customer
Industry, company size, location, the role that buys, the problem they have and the trigger that makes them act now. See ICP scoring.
10 places to find B2B customers
- LinkedIn and Sales Navigator for decision makers by title. See Sales Navigator guide.
- B2B databases for filtered contact lists. See B2B contacts database.
- Google Maps for local and SMB companies.
- Industry directories and associations.
- Trade shows and conferences (exhibitor lists are lead lists).
- Job boards: hiring signals reveal needs.
- Review platforms (G2, Capterra, Clutch) for companies using competitors.
- Partners who serve the same customers.
- Content and SEO that attract buyers searching for solutions.
- Your customers' customers and suppliers: ask for introductions.
A weekly B2B prospecting routine
| Day | Task |
|---|---|
| Monday | Add 50 new accounts that fit your ICP |
| Tuesday | Find and verify decision-maker contacts |
| Wednesday | Personalise and send first messages |
| Thursday | Calls and LinkedIn touches |
| Friday | Follow-ups and pipeline review |
If your B2B customers are small and local businesses, find them by niche and city with website problems already flagged.
Start free — no card neededor claim up to 3,000 FREE credits with a paid planPackages to find B2B customers faster:
Basic
$9.99/month
11,500 credits a month
+ 1,000 FREE credits
- About 261 done-for-you leads
- or 88 AI website previews
- All features included
Pro
$39/month
50,000 credits a month
+ 1,500 FREE credits
- About 1,136 done-for-you leads
- or 384 AI website previews
- All features included
Premium
$79/month
105,000 credits a month
+ 3,000 FREE credits
- About 2,386 done-for-you leads
- or 807 AI website previews
- All features included
Frequently asked questions
Where can I find B2B customers?
LinkedIn, B2B databases, Google Maps for SMBs, industry directories, events, job boards, review platforms, partners and your own content.
How do I find B2B customers with no budget?
Use LinkedIn's free search, Google Maps, directories and partner introductions, and send short personal emails from your own inbox.