Managed service providers (MSPs) and IT services firms sell trust and peace of mind, usually to local small and mid-sized businesses. The buying trigger is often pain: an outage, a breach scare or a frustrated office manager.

1. Target the right SMBs

10–200 employees, in industries with compliance needs (healthcare, legal, finance, accounting), within your service area.

2. Lead with a free assessment

A security, backup or Microsoft 365 assessment uncovers real issues and makes the value concrete.

3. Visible signals

  • Outdated or insecure websites (no HTTPS, old CMS) suggest neglected IT
  • Job ads for "IT support" or "office manager with IT duties"
  • Recent office moves or expansions
  • Industry compliance deadlines

4. Referral partners

Accountants, lawyers, office furniture suppliers, telecom providers and web agencies serve the same clients.

5. Outbound

Calls to office managers and owners with a specific reason; emails offering the assessment. See cold calling for B2B.

6. Content and local SEO

"IT support for law firms in [city]" pages, security checklists and incident stories (anonymised).

Find local SMBs with neglected websites (a strong signal for IT needs) and check their phones before calling.

Start free — no card neededor claim up to 3,000 FREE credits with a paid plan

Packages for MSPs and IT firms:

Basic

$9.99/month

11,500 credits a month

+ 1,000 FREE credits

  • About 261 done-for-you leads
  • or 88 AI website previews
  • All features included
Start with Basic

Pro

$39/month

50,000 credits a month

+ 1,500 FREE credits

  • About 1,136 done-for-you leads
  • or 384 AI website previews
  • All features included
Start with Pro
Best value

Premium

$79/month

105,000 credits a month

+ 3,000 FREE credits

  • About 2,386 done-for-you leads
  • or 807 AI website previews
  • All features included
Start with Premium

Frequently asked questions

How do MSPs get new clients?

Through free security or IT assessments, referral partners, local SEO, targeted outbound to SMBs in compliance-heavy industries, and reviews.

What is the best lead magnet for an MSP?

A free security, backup or cloud assessment that uncovers specific risks in the prospect's environment.