More people now ask AI assistants instead of searching. An AI-readable website is structured so these systems can understand your business accurately and mention or cite it.
1. Clean, semantic HTML
Real headings (h1โh3), paragraphs, lists and tables. Content hidden in images or scripts is harder for AI to read.
2. Structured data
Schema.org markup for Organization, LocalBusiness, Product, FAQ, Article and Review helps machines extract facts.
3. Clear, direct answers
Answer common questions in the first sentence of a section, then expand. FAQ sections are especially useful.
4. Consistent facts everywhere
Name, address, phone, prices and services should match across your site, Google Business Profile and directories.
5. Crawl access
Check robots.txt and decide which AI crawlers you allow. Blocking all crawlers can remove you from AI answers.
6. llms.txt (emerging)
Some sites add an /llms.txt file summarising key pages for language models. It's an emerging convention, not a standard yet, but cheap to add.
7. Fast, accessible pages
Accessibility and speed improvements help both humans and machines.
Related: SEO lead generation, how to build a website.
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Frequently asked questions
What is an AI-readable website?
A website with clean semantic HTML, structured data, clear answers and consistent facts, so AI assistants and AI search can understand and cite it accurately.
What is llms.txt?
An emerging convention where sites place a text file at /llms.txt summarising key content for language models. It's not yet an official standard.
