Building a Website and Brand Identity with AI

AI can build a website in minutes, but without brand inputs it builds a website, not your website. Here's how to get AI to reflect a real brand identity.

Define brand inputs first

• Positioning: who you serve and what makes you different
• Personality: three adjectives (e.g. warm, expert, no-nonsense)
• Voice rules: words you use and avoid
• Visual direction: colours, type style, image style, references
• Proof: reviews, numbers, credentials

Use AI for brand assets

• Logo concepts (refine with a designer for final versions)
• Colour palettes with accessible contrast
• Font pairings
• Tagline options
• Image style guides

Generate the site with brand inputs

Give the builder your positioning, adjectives, palette and references. Then edit copy so every headline sounds like you.

Keep it consistent

Save your brand inputs as a prompt template and reuse them for new pages, ads and emails.

Avoid generic results

• Replace stock photos with your own
• Use real customer language from reviews
• Add specific details only you would know
• Check trademark and originality of logos and names