AI Website Redesign: How to Redesign a Site with AI (Step by Step)

AI makes website redesigns dramatically faster: you can see several new directions for an old site in minutes. The key is keeping what works (content, rankings, conversions) while fixing what doesn't.

Step 1: Audit the current site

• Top pages by traffic and conversions
• Rankings and backlinks to preserve
• Mobile and speed issues
• Outdated content and design

Checklist: website audit checklist.

Step 2: Generate new directions

Feed the AI the business details and current content, and generate two or three design directions. Pick one with the client.

Step 3: Rewrite content

Use AI to tighten copy and add structure, but keep proven pages and real proof. Don't drop pages that rank.

Step 4: Preserve SEO

• Keep URLs where possible
• 301-redirect changed URLs
• Keep titles and headings for ranking pages (improve, don't remove)
• Update the XML sitemap

Step 5: Test and launch

Check mobile, forms, speed and tracking before switching. Monitor rankings and leads for a month.

AI redesign previews for selling

Agencies can generate a redesigned preview of a prospect's current site and send it with a before-and-after. See website redesign before and after and website redesign cold email.

Full checklist: website redesign checklist.