Before and After Web Design: How to Show Results That Win Clients

Nothing sells a website like a before and after. A business owner who sees their old site next to a modern version understands the value in seconds. Here is how to build before and after web design examples that win clients, even before you have any.

What to compare

• The first screen on a phone: most visitors see only this.
• Speed: load time before and after.
• The call to action: is the phone number or booking button easy to find?
• Trust: reviews, photos of real work, licenses.
• Clarity: can a visitor tell what the business does in five seconds?

A before-and-after website template

Use the same layout for every example so prospects can compare quickly:

1. Header: business name, niche, city.
2. Two screenshots side by side: before (left) and after (right), same size, phone view first.
3. Three numbers: speed score, mobile score, number of ways to contact.
4. Three bullets: what changed and why it brings more calls.
5. One line from the owner, when you have it.

No clients yet? Make the "after" first

You don't need finished projects to show results. Take a real local business with an outdated site, build a preview of its new design, and use the pair as your example, then send that same preview to the business. See our website redesign before and after guide for real examples.

Where to use before and afters

• Your website's portfolio page.
• Cold emails: one image of their own site, before and after.
• Social media posts and short videos.
• Proposals: put it on the first page.