Search any town on Google Maps and you will find businesses without websites: plumbers, salons, restaurants and auto shops with only a phone number and a few photos. For a web designer, each one is a potential client who already has customers and reviews, and is missing the one thing you sell.

Why businesses don't have a website

  • Word of mouth works, so they never felt the need.
  • They had one once, and it expired when the domain or hosting was not renewed.
  • They think it's expensive or complicated.
  • Social media feels like enough: a Facebook page or Instagram account.
  • Nobody asked them: they are busy running the business.

Which businesses are most likely to have no website

  • Trades: handymen, painters, fencing, junk removal, pressure washing.
  • Personal services: barbers, nail salons, home cleaners, pet groomers.
  • Food: small restaurants, food trucks, bakeries.
  • Auto: independent mechanics, detailers, towing.
  • Newer businesses: opened in the last year or two.

See the full list of small businesses that need websites.

Businesses that don't have a website vs. ones with a bad website

Both are good leads, with different pitches. A business with no website needs to understand what it is missing (calls from Google, trust, bookings). A business with an outdated or broken website already believes in websites: show them what theirs looks like on a phone and what a new one would look like.

Lead cards: No website, Website down, Outdated website
Leads are checked first: no website, site down, or an outdated site.

How to win a business with no website

  1. Lead with their customers: "People search for a plumber in your area and find your competitors' websites first."
  2. Show, don't tell: send a preview of their new website with their name, services and reviews.
  3. Keep the offer simple: one price, a few pages, launched in days.
  4. Add a care plan: hosting, updates and small changes for a monthly fee.
  5. Follow up: most yeses come after the second or third contact.

How to find them

You can search Google Maps by hand, or use a tool that checks each business for you. Our step-by-step guide shows how to find businesses without websites.

Find local businesses with no website, send them a preview of their new site and close them from one CRM. Start free — no card needed.

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Frequently asked questions

How many small businesses don't have a website?

Estimates vary by country and survey, but a large share of very small local businesses still have no website of their own, especially trades and personal services.

Is a Facebook page enough for a small business?

It helps, but it doesn't show up in Google search like a website does, the business doesn't own it, and many customers want to see a real website before they call.

What should I charge a business with no website?

Most local businesses respond best to a simple fixed price plus a monthly care plan. See [how to price a website for a small business](/blog/how-to-price-a-website-for-a-small-business).