A cold email agency runs cold outreach campaigns for you: lists, infrastructure, copy, sending and replies. Done right, it's one of the most cost-effective ways to book B2B meetings. Done wrong, it burns your domain and brand.
What cold email marketing services include
| Service | What it means |
|---|---|
| Infrastructure | Secondary domains, inboxes, SPF/DKIM/DMARC, warm-up |
| Lists | ICP targeting, sourcing, verification |
| Copy | Sequences, personalisation, A/B tests |
| Sending | Volume limits, rotation, deliverability monitoring |
| Reply handling | Sorting, responding, booking meetings |
| Reporting | Opens (unreliable), replies, meetings, pipeline |
Pricing
Cold email companies usually charge setup plus a monthly retainer, per meeting, or a hybrid. Infrastructure (domains, inboxes, tools) may be extra.
Red flags
- Sending from your main domain at high volume
- Promising huge volumes with no verification
- No copy approval
- Vanity metrics (opens) instead of meetings
- You don't own the domains or data
How to choose a cold email service provider
- Case studies in your industry with meeting numbers
- Clear deliverability process (see avoid spam)
- Copy approval and brand guidelines
- Ownership of infrastructure
- Short trial
Doing it yourself
For small volumes and local business targets, sending personally from your own Gmail with a preview link often beats agency-scale sending. See cold email best practices.
Specialised for services: cold email agencies for service businesses. Naming your own agency: cold email agency domain ideas.
Cold email without an agency: checked emails, personalised website previews and sending from your own Gmail.
Start free — no card neededor claim up to 3,000 FREE credits with a paid planDIY cold email packages:
Basic
$9.99/month
11,500 credits a month
+ 1,000 FREE credits
- About 261 done-for-you leads
- or 88 AI website previews
- All features included
Pro
$39/month
50,000 credits a month
+ 1,500 FREE credits
- About 1,136 done-for-you leads
- or 384 AI website previews
- All features included
Premium
$79/month
105,000 credits a month
+ 3,000 FREE credits
- About 2,386 done-for-you leads
- or 807 AI website previews
- All features included
Frequently asked questions
What does a cold email agency do?
It sets up sending infrastructure, builds and verifies lists, writes sequences, sends campaigns, handles replies and books meetings for you.
How much does a cold email agency cost?
Commonly a setup fee plus a monthly retainer, sometimes per-meeting pricing. Infrastructure and data may be billed separately.