Cold prospecting is contacting potential customers who don't know you yet. Done well, it's targeted, helpful and personal. Done badly, it's spam. Cold marketing is the broader term for reaching cold audiences through email, calls, ads or direct mail.
The cold email prospecting system
- Choose a segment: one niche, one region, one problem.
- Build the list: 50–200 companies with a visible signal.
- Find and verify contacts: decision makers, checked emails.
- Research: one specific observation each.
- Write: short, specific, one question.
- Sequence: 4–5 touches over 2–3 weeks.
- Qualify replies and book calls.
- Review: reply rate by segment, iterate.
Cold prospecting vs spam
| Cold prospecting | Spam |
|---|---|
| Targeted list | Bought bulk list |
| Specific reason to contact | Generic pitch |
| Small volumes | Mass blasts |
| Easy opt-out, honoured | No way out |
| Honest sender identity | Misleading headers |
Daily routine
30 minutes research, 30 minutes writing and sending, 15 minutes following up and replying.
Templates: prospecting email templates. Deliverability: avoid spam.
Run the whole cold prospecting loop in one place: leads, checks, previews, Gmail sending and CRM.
Start free — no card neededor claim up to 3,000 FREE credits with a paid planCold prospecting packages:
Basic
$9.99/month
11,500 credits a month
+ 1,000 FREE credits
- About 261 done-for-you leads
- or 88 AI website previews
- All features included
Pro
$39/month
50,000 credits a month
+ 1,500 FREE credits
- About 1,136 done-for-you leads
- or 384 AI website previews
- All features included
Premium
$79/month
105,000 credits a month
+ 3,000 FREE credits
- About 2,386 done-for-you leads
- or 807 AI website previews
- All features included
Frequently asked questions
What is cold prospecting?
Reaching out to potential customers who haven't interacted with you before, typically by email, phone or LinkedIn, with a targeted and relevant message.
What is cold marketing?
Marketing to people who don't yet know your brand, through channels like cold email, cold calling, prospecting ads or direct mail.