Prospecting Email Templates: 8 Effective Sales Prospecting Examples

Effective prospecting emails are short, specific and centred on the prospect. Here are eight examples you can adapt.

1. Observation + offer

Subject: {company} on mobile Hi {first_name}, {company}'s site cuts off the menu on phones. I fixed it in a preview version; want to see? {signature}

2. Mutual connection

Subject: {mutual_name} suggested I reach out Hi {first_name}, {mutual_name} mentioned you're looking at {topic}. We helped {mutual_company} with exactly that. Open to a quick chat? {signature}

3. Event follow-up

Subject: after {event} Hi {first_name}, Saw you at {event}. Your point on {topic} stuck with me. We're working on {related}; worth comparing notes? {signature}

4. Industry insight

Subject: {industry} trend Hi {first_name}, Most {industry} companies we talk to are dealing with {trend}. Curious how {company} is handling it? {signature}

5. Video prospecting

Subject: 60-second video for {company} Hi {first_name}, I recorded a short video walking through two quick wins on {company}'s website: {link}. Thoughts? {signature}

6. Social proof

Subject: {competitor_type} in {city} Hi {first_name}, We just helped two {industry} businesses in {city} {result}. Happy to show you what we did. Interested? {signature}

7. Problem question

Subject: missed calls? Hi {first_name}, Do you lose bookings when the front desk can't pick up? Most {industry} owners we talk to do. {signature}

8. Breakup

Subject: last note Hi {first_name}, I'll stop here. If {topic} becomes a priority, I'm one reply away. {signature}

Why these work

• They're about the prospect, not you
• They give a reason to reply now
• They ask one easy question

Process: cold email prospecting. Follow-ups: follow-up templates.