If you're spending more time on sales calls than on building, it's time to hire a closer for your web design agency. A good closer turns your warm leads into signed clients while you deliver the work.

When you're ready

  • You have more interested leads than you can call back.
  • Previews are getting replies, but deals stall in follow-up.
  • You know your offer and price well enough to explain them to someone else.

Where to find closers

Look for commission-based sales reps who already sell to local businesses: former agency salespeople, insurance or solar reps, or freelancers on remote sales communities. Ask for a short role-play call before hiring.

How to pay them

Most closers in this space work on commission: a percentage of each deal or a flat amount. Agree on it in writing and track it in a system both of you can see. See how to track sales commissions for closers.

Give them their own login

Never share your main account. A closer should sign in with their own email, see only the leads you assign, and never touch your billing, credits or other leads.

Closer workspace showing assigned leads, deals won and commission due
Each closer gets their own space: assigned leads, deals and earnings only.

Hand off leads cleanly

Assign the leads that already replied or showed interest. Add a short note on each one ("liked the preview, wants online booking") so the closer starts the call with context.

Assign several leads to a closer at once
Assign several leads to a closer in one step.

Review weekly

Once a week, check open leads per closer, deals won and follow-ups due. Coach on the calls that stalled; celebrate the wins.

Set up your closer team in minutes. Start free — no card needed.

Start free — no card neededor claim up to 3,000 FREE credits with a paid plan

Pick a package: every feature is included in each, paid plans add FREE bonus credits every month, or start free with no card.

Basic

$9.99/month

11,500 credits a month

+ 1,000 FREE credits

  • About 261 done-for-you leads
  • or 88 AI website previews
  • All features included
Start with Basic

Pro

$39/month

50,000 credits a month

+ 1,500 FREE credits

  • About 1,136 done-for-you leads
  • or 384 AI website previews
  • All features included
Start with Pro
Best value

Premium

$79/month

105,000 credits a month

+ 3,000 FREE credits

  • About 2,386 done-for-you leads
  • or 807 AI website previews
  • All features included
Start with Premium

Frequently asked questions

Should a closer be paid salary or commission?

For website sales to local businesses, most closers work on commission only, sometimes with a small base once they prove consistent results.

How do I keep my lead data safe with closers?

Give each closer their own login that only shows the leads assigned to them, with no access to your billing or other leads.