Adding AI to your website can mean a chat assistant that answers questions, smarter search, personalised content or automated lead qualification. Start with the problem, not the technology.
Useful AI features
| Feature | Solves | Effort |
|---|---|---|
| AI chat assistant | Answers FAQs 24/7, captures leads | Low (widgets) to medium (custom) |
| Smart search | Visitors can't find content or products | Medium |
| Personalisation | Same page for every visitor | Medium–high |
| Lead qualification | Sales gets unqualified enquiries | Low–medium |
| Content assistance | Slow content production | Low |
| Image or document analysis | Manual processing | Medium–high |
How to implement AI on a website
No-code
Chat widgets and plugins trained on your pages or FAQs, AI search plugins, builder-native AI features.
Developer
- Pick a model provider and API
- Retrieve relevant site content for each question (retrieval-augmented generation)
- Add guardrails: scope, tone, refusal of off-topic questions
- Log conversations and improve answers
- Set cost limits and caching
Guardrails
- Tell users they're talking to AI
- Don't let it invent prices or promises; ground answers in your content
- Protect personal data and follow privacy laws
- Offer a human handoff
Related: live chat for lead generation, custom web development with AI integration.
Start with a modern site: generate an AI website preview, then add the AI features your visitors need.
Start free — no card neededor claim up to 3,000 FREE credits with a paid planAI website packages:
Basic
$9.99/month
11,500 credits a month
+ 1,000 FREE credits
- About 261 done-for-you leads
- or 88 AI website previews
- All features included
Pro
$39/month
50,000 credits a month
+ 1,500 FREE credits
- About 1,136 done-for-you leads
- or 384 AI website previews
- All features included
Premium
$79/month
105,000 credits a month
+ 3,000 FREE credits
- About 2,386 done-for-you leads
- or 807 AI website previews
- All features included
Frequently asked questions
How can I add AI to my website?
Use a chat widget or plugin trained on your content for a quick start, or build custom features with an AI API, retrieval of your content and guardrails.
Is adding an AI chatbot to a website worth it?
Often, if it's grounded in your content, answers common questions accurately, captures leads and hands off to humans when needed.