Finding leads is a research job. The businesses and people who need you already exist; they're listed on maps, directories, social networks and job boards. The trick is knowing where your buyers leave a trace and filtering out everyone else. Here's how to find leads for your business, online and offline.

Start with a clear picture of your lead

Write down the industry, size, location and the visible signal that tells you someone needs you. Signals are what make lead finding fast: a business with no website, a company hiring salespeople, a store with poor reviews about booking, a firm that just opened a new office.

Where to find leads online

  • Google Maps for local businesses: name, phone, website, reviews and hours in one place. Our Google Maps lead guide shows the workflow.
  • Directories and review sites: Yelp, BBB, Angi, Clutch, G2, industry associations.
  • LinkedIn for B2B decision makers by title, company size and industry.
  • Job boards: a company hiring for a role you could replace or support is a warm lead.
  • Company websites: footer copyright years, broken pages and missing HTTPS are buying signals for web services.
  • Communities: Reddit, Facebook groups and Slack communities where your buyers ask for help.

Where to find leads offline

  • Local networking groups and chambers of commerce.
  • Trade shows and industry meetups: collect cards, then follow up within 48 hours.
  • Partnerships with businesses that serve the same customers (an accountant and a lawyer, a web designer and a printer).

How to get more leads online without buying ads

  1. Publish answers to the questions your buyers type into Google. See SEO lead generation.
  2. Make your website convert: one offer, one phone number, one short form. See why your website isn't generating leads.
  3. Offer something useful in exchange for an email: a checklist, a template or a free audit.
  4. Show up in the conversations: answer questions in groups where your buyers hang out.

Turn found leads into a working list

Put every lead in one place with the same fields: business, contact name, email, phone, website, the problem you noticed and a status. Check emails before sending so you don't damage your sender reputation; see why to verify an email list.

Live Lead Scraper results with website screenshots
The LIVE Lead Scraper finds real businesses on Google Maps with a screenshot and a verdict on their website.

Skip hours of copy-paste: search any niche and city with the LIVE Lead Scraper, or take checked leads from the Leads Hub. Paid plans add FREE bonus credits every month; you can start free first.

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Frequently asked questions

Where can I find leads for free?

Google Maps, business directories, LinkedIn's free search, job boards and industry communities all list potential buyers for free. The cost is your research time. See our guide on generating leads for free.

How do I find leads for my small business?

Decide who your best customer is, look where they're listed (maps, directories, LinkedIn), note a reason to contact each one, and reach out with a short, personal message.

What is the fastest way to find leads?

Use a tool that already collects and checks businesses for you, filtered by niche and location, so you spend your time contacting leads instead of researching them.