Lead Generation Email Templates (Incl. New Lead Response Template)

Lead generation emails come in two flavours: outbound (starting a conversation) and inbound response (replying to someone who just raised their hand). Both need speed and relevance.

Outbound lead generation email example

Subject: {company}'s Google listing Hi {first_name}, You have {reviews} great reviews, but when I search "{service} {city}" your site doesn't show up and the listing has no website link. I put together a preview of a site that could fix that. Want to see it? {signature}

New lead email template (reply to a form fill)

Subject: your {service} request Hi {first_name}, Thanks for reaching out about {request}. I'm {name}, and I'll be your contact. To give you an accurate quote, two quick questions: 1. {question_1} 2. {question_2} Or if it's easier, call me at {phone}, or pick a time here: {link}. {signature}

Send it within minutes. Inbound leads often contact several providers; speed wins.

Lead magnet delivery email

Subject: your {resource} Hi {first_name}, Here's the {resource}: {link}. The part most people find useful is {section}. If you want help applying it to {company}, just reply. {signature}

Webinar follow-up

Subject: recording + one question Hi {first_name}, Thanks for joining. Recording: {link}. You asked about {question}. Short answer: {answer}. Want to go deeper on a call? {signature}

Re-engagement for old leads

Subject: still looking for {service}? Hi {first_name}, You asked about {service} a while back. Did you find what you needed? If not, I have {new_offer}. {signature}