B2B lead intelligence is the context that tells you who to contact, when and why. A lead intelligence platform collects that context (company data, signals, intent) and puts it next to each lead.
Types of lead intelligence
| Type | Examples | Use |
|---|---|---|
| Firmographic | Industry, size, revenue, location | Fit and segmentation |
| Technographic | Website platform, tools used | Integration fit, competitor users |
| Intent | Topics researched, review site visits | Timing |
| Trigger events | Funding, hiring, new locations | Reason to reach out |
| Website health | Down, not mobile-friendly, outdated | Need for web and marketing services |
| Engagement | Opens, visits, replies | Prioritisation |
What to look for in a platform
- Coverage in your market
- Signals relevant to what you sell
- Accuracy and freshness
- Actionable: can you act from the same screen?
- Fair pricing for your volume
Lead intelligence for web and marketing agencies
Agencies don't need intent data on Fortune 500 companies. They need to know which local businesses have no website, a broken site or an outdated design. Futureleads.app shows exactly that, with a screenshot and verdict for every lead.
Related: lead generation tools, B2B lead enrichment.
See the website problem before you call: screenshots and verdicts on every lead.
Start free — no card neededor claim up to 3,000 FREE credits with a paid planLead intelligence for agencies:
Basic
$9.99/month
11,500 credits a month
+ 1,000 FREE credits
- About 261 done-for-you leads
- or 88 AI website previews
- All features included
Pro
$39/month
50,000 credits a month
+ 1,500 FREE credits
- About 1,136 done-for-you leads
- or 384 AI website previews
- All features included
Premium
$79/month
105,000 credits a month
+ 3,000 FREE credits
- About 2,386 done-for-you leads
- or 807 AI website previews
- All features included
Frequently asked questions
What is a lead intelligence platform?
Software that gathers context about leads (company data, technology, intent, trigger events, engagement) so you know who to contact, when and why.
What is the difference between lead intelligence and lead enrichment?
Enrichment fills in missing fields; lead intelligence adds signals and context, such as intent and trigger events, that guide timing and messaging.