Professional Partnership Outreach Email Template (Sales and Referrals)

Partnerships work when both sides clearly win. Your email should make the mutual benefit obvious in the first three lines.

Referral partnership template

Subject: referrals between {your_company} and {their_company} Hi {first_name}, We both serve {audience}: you with {their_service}, us with {your_service}. Our clients ask us for {their_service} regularly. Open to a simple referral swap? Happy to send the first one. {signature}

Sales partnership / reseller template

Subject: offering {product} to your clients Hi {first_name}, Your clients at {their_company} often need {need}. Agencies reselling {product} earn {margin}% and keep the client relationship. Worth a 15-minute call to see if it fits? {signature}

Integration partnership template

Subject: {product} + {their_product} integration Hi {first_name}, {n} of our customers also use {their_product} and keep asking for an integration. We'd build it; we'd love your input on the API side. Open to a quick chat? {signature}

Co-marketing template

Subject: joint webinar idea Hi {first_name}, Our audiences overlap ({audience}). A joint webinar on {topic} could bring both of us new leads. I'd handle the setup. Interested? {signature}

Tips

• Offer first ("happy to send the first referral")
• Be specific about the audience overlap
• Keep the first ask small
• Follow up once or twice