Cold Email Template for Booking a Meeting (Without Being Pushy)

Asking a stranger for a meeting in the first email often fails. The fix is a two-step approach: first earn interest, then suggest a time.

Step 1: interest email

Subject: {topic} Hi {first_name}, {Observation}. We helped {similar_company} {result}. Worth a look? {signature}

Step 2: meeting email (after a positive reply)

Great, thanks {first_name}. Would 15 minutes on {day_1} at {time_1} or {day_2} at {time_2} work? I'll show you {specific thing} and you can decide if it's worth going further.

Direct meeting template (for warm or high-intent prospects)

Subject: 15 minutes on {topic}? Hi {first_name}, {Reason for meeting}. In 15 minutes I'll show you: • {point_1} • {point_2} Does {day} at {time} work, or is another time better? {signature}

Follow-up

Hi {first_name}, happy to work around your schedule. Here's my calendar if easier: {link}.

Tips

• Suggest two specific times in their timezone
• Keep meetings short (15–20 minutes)
• Promise something concrete ("I'll show you the preview")
• Send the calendar invite immediately after they agree

Related: effective cold email CTAs.