Prompts for Website Creation: 15 Website Prompts That Work

The quality of an AI-generated website depends heavily on the prompt. Vague prompts get generic sites. Specific prompts get sites that sound like a real business.

The prompt formula

Business + location + audience + offer + proof + tone + structure + goal.

Full website prompts

1. "Create a website for {business}, a {type} in {city}. Audience: {audience}. Services: {list} with starting prices. Tone: {adjectives}. Sections: hero with phone and quote button, services, reviews, process, FAQ, contact. Goal: get quote requests."
2. "Build a one-page site for a {type} that emphasises {differentiator}, uses {colours}, and has a booking form above the fold."
3. "Generate a portfolio website for a {profession} showing 6 projects with short case studies and a contact form."

Landing page prompts

1. "Write a landing page for {offer} aimed at {audience}. Headline focused on {outcome}. Include 3 benefits, 2 testimonials, an FAQ answering {objections}, and one CTA: {cta}."
2. "Create a webinar registration page for {topic} with speaker bio, agenda and a 3-field form."

Section prompts

1. "Write a hero section: headline under 10 words, subheadline under 20, CTA button text."
2. "Write 6 FAQ answers for a {type} covering price, timing, guarantees, areas served."
3. "Write a services section with 4 services, each with a one-line benefit and a starting price."

Rewrite and improve prompts

1. "Rewrite this homepage copy to be shorter, clearer and more specific for {audience}: {text}"
2. "Turn these customer reviews into a testimonials section with names and one-line highlights: {reviews}"
3. "Suggest 5 headline variations focused on {outcome}."

Redesign prompts

1. "Here is our current site content: {content}. Propose a modern structure with fewer sections and clearer CTAs."
2. "Redesign this page for mobile-first: {content}"

Ecommerce prompts

See AI ecommerce website builders for shop-creation prompts.