The easiest way to start a sales conversation is to point out a problem the owner can check in ten seconds. Here are twelve signs a business needs a new website, and how to mention each one without sounding rude.

Technical signs

  1. The site is down or shows an error page.
  2. No HTTPS: browsers show "Not secure" next to the address.
  3. Not mobile-friendly: tiny text, pinch-to-zoom, buttons too small.
  4. Slow to load: more than a few seconds on a phone.
  5. Built with outdated code: Flash, frames, very old libraries.

Content signs

  1. Stale copyright year in the footer.
  2. No clear call-to-action: no call button, no quote form.
  3. Missing services or areas they now cover.
  4. No Google description, so search results look broken.
  5. No reviews or trust signals on the page.

Business signs

  1. They rely only on Facebook or a directory listing.
  2. Competitors outrank them for "[service] near me".
Lead cards listing website issues such as not mobile-friendly and stale copyright
Website issues detected automatically and shown on each lead card.

How to mention a problem politely

Lead with the customer's experience, not the owner's mistake. "Customers on phones can't find your call button" lands better than "your website is bad." Then show the fix: a preview of the new site.

Ready to reach out? Use our cold email template.

Claim 1,000 FREE credits and find businesses with these exact problems in the Leads Hub.

Start free — no card neededor claim up to 3,000 FREE credits with a paid plan

Pick a package: every feature is included in each, paid plans add FREE bonus credits every month, or start free with no card.

Basic

$9.99/month

11,500 credits a month

+ 1,000 FREE credits

  • About 261 done-for-you leads
  • or 88 AI website previews
  • All features included
Start with Basic

Pro

$39/month

50,000 credits a month

+ 1,500 FREE credits

  • About 1,136 done-for-you leads
  • or 384 AI website previews
  • All features included
Start with Pro
Best value

Premium

$79/month

105,000 credits a month

+ 3,000 FREE credits

  • About 2,386 done-for-you leads
  • or 807 AI website previews
  • All features included
Start with Premium

Frequently asked questions

How do I know if a website is outdated?

Check for a stale copyright year, no HTTPS, a layout that breaks on phones, missing calls-to-action and very slow loading.

What is the most convincing sign to mention to a business owner?

A site that is down or unusable on phones, because the owner can check it instantly and understands the lost customers.