A quick audit turns a vague pitch into a specific one. Use this website audit checklist for small business sites to qualify a prospect in under five minutes, then lead your email with the biggest problem you found.
The 10 checks
- Does the site load at all?
- Does it use HTTPS (no "Not secure" warning)?
- Is it readable on a phone without zooming?
- Is there a clear call or quote button above the fold?
- Is the copyright year current?
- Does it have a meta description for Google?
- Are the services and service area listed?
- Are reviews or testimonials visible?
- Does it load in under 3 seconds on mobile?
- Is the code modern (no Flash, frames or very old libraries)?
How to use the results
Pick the single most visible issue for your first sentence. Save the rest for the call. Owners act on one clear problem; a list of ten feels like criticism.
Turn the audit into an email with our cold email template.
Find businesses that fail these checks in the Leads Hub. Start free — no card needed.
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11,500 credits a month
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- About 261 done-for-you leads
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- About 1,136 done-for-you leads
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Frequently asked questions
What should a small business website audit include?
Uptime, HTTPS, mobile-friendliness, a clear call-to-action, current content, a Google description, speed and modern code.
How long does a quick website audit take?
With a checklist, about five minutes per site, which is enough to qualify a prospect and write a specific pitch.