25 Small Businesses That Need Websites (and What to Put on Each)

Every business benefits from a website, but some small businesses need websites more than others: customers search for them on Google, compare them with competitors, and want to call or book right away. Here are 25 local businesses that need websites, and what each site should have.

Home services

1. Plumbers: emergency phone number at the top, service areas, reviews.
2. Electricians: services, licenses, a quote form.
3. HVAC companies: maintenance plans, financing, 24/7 contact.
4. Roofers: project photos, storm damage help, free inspection offer.
5. Landscapers: before-and-after gallery, seasonal services.
6. House cleaners: prices or packages, booking, trust signals.
7. Pest control: pests treated, guarantees, service areas.
8. Painters: gallery, color consultation, quote request.
9. Handymen: list of jobs, simple pricing, contact.
10. Locksmiths: click-to-call, response time, service areas.

Health and beauty

1. Dentists: services, insurance, online booking.
2. Chiropractors: conditions treated, first-visit info.
3. Hair salons and barbers: prices, stylists, booking.
4. Nail salons and spas: menu of services, gift cards.
5. Personal trainers and gyms: classes, schedules, free trial.

Food and retail

1. Restaurants: menu, hours, online ordering or reservations.
2. Bakeries and cafes: menu, custom orders, location.
3. Florists: occasions, delivery area, order form.
4. Local shops: what they sell, opening hours, directions.

Auto and other services

1. Auto repair shops: services, warranty, appointment form.
2. Car detailers: packages, gallery, mobile service area.
3. Towing companies: 24/7 phone, service area.
4. Pet groomers: services by dog size, booking.
5. Photographers: portfolio, packages, contact.
6. Real estate agents: listings, area guides, contact.

What every small business website needs

• Phone number and a clear call to action at the top.
• Services with short descriptions.
• Reviews or testimonials.
• Service area or address with a map.
• Opening hours.
• A contact or quote form.
• Fast loading and a good layout on phones.

How to approach them

Pick one or two trades you understand, find the ones with no website or an outdated one, and contact them with something concrete: a preview of their new site. Read how to sell websites to local businesses for the full process.