How to Find Roofing Companies That Need a Website (and Pitch Them)

Roofing is one of the best niches to sell websites to. Jobs are worth thousands of dollars, customers search Google before they call, and many roofers still run on a site built a decade ago, or none at all. Here is how to find roofing companies that need a website.

Why roofers buy websites

• High ticket jobs: one new roof pays for the website many times over.
• Storm seasons: when a storm hits, homeowners search and call the first roofer that looks trustworthy.
• Trust matters: photos of past roofs, reviews and insurance details sell the job before the phone rings.

Step 1: search by city, not by state

Search “roofing contractors” near one city at a time. Smaller cities and suburbs have less competition from big agencies, and owners are easier to reach.

Step 2: check each website

Open each site, or use a scraper that screenshots it for you. Look for the businesses with no website, a site that does not load, or one that is clearly outdated: not made for phones, no clear way to ask for a quote, an old copyright year in the footer.

Step 3: pick the busy ones

Sort by reviews. A roofer with 150 five-star reviews and a 2014 website is a perfect prospect: they are busy, they make money, and their site does not match their reputation.

Step 4: pitch with something they can see

Roofers are busy and practical. Don't send a long proposal. Show them a preview of their new site, with their name, their photos and a big “Get a free inspection” button. See sell before you build.