Targeted leads match a precise profile: the right industry, location, size and, ideally, a visible reason to buy now. They convert better because your offer is relevant before you even write the first line.
Targeting criteria
- Niche: e.g. roofers, dental clinics, SaaS HR tools
- Geography: country, state, city, radius
- Size: employees, revenue, locations
- Role: owner, marketing manager, CTO
- Signal: no website, outdated site, hiring, new location, bad reviews
Targeted vs bulk
| Targeted | Bulk | |
|---|---|---|
| Cost per lead | Higher | Lower |
| Reply rate | Higher | Lower |
| Cost per customer | Usually lower | Usually higher |
| Deliverability risk | Lower | Higher |
Where to get targeted sales leads
- Build them: maps, directories, LinkedIn filters
- Scrape with filters: niche + city + website status
- Request done-for-you lists with your criteria
- Attract them: niche content and offers
Related: where to buy leads, ICP scoring.
Filter leads by niche, location and website problem in the Leads Hub, or request a targeted done-for-you list.
Start free — no card neededor claim up to 3,000 FREE credits with a paid planTargeted lead packages:
Basic
$9.99/month
11,500 credits a month
+ 1,000 FREE credits
- About 261 done-for-you leads
- or 88 AI website previews
- All features included
Pro
$39/month
50,000 credits a month
+ 1,500 FREE credits
- About 1,136 done-for-you leads
- or 384 AI website previews
- All features included
Premium
$79/month
105,000 credits a month
+ 3,000 FREE credits
- About 2,386 done-for-you leads
- or 807 AI website previews
- All features included
Frequently asked questions
What are targeted leads?
Leads that match a specific profile (industry, location, size, role) and ideally show a buying signal, making them more likely to convert.
Are targeted leads worth the higher price?
Usually yes, because higher reply and close rates lower your cost per customer compared with cheap bulk lists.