Buying leads can save weeks of research, or waste your money on outdated data. Here's where to buy leads for your business, what kind of lead packages exist, and how to tell a good provider from a bad one.
Types of lead providers
| Provider type | What you buy | Good for |
|---|---|---|
| B2B databases | Subscription access to search contacts | Ongoing B2B prospecting |
| List brokers | One-off lists by criteria | Campaign-based outreach |
| Done-for-you lead services | Researched, checked leads delivered to you | Teams that want to sell, not research |
| Lead marketplaces | Individual leads, often shared | Consumer services (insurance, home improvement) |
| Pay-per-lead / call providers | Inbound enquiries from ads | High-intent local services |
Bulk leads vs targeted leads
Bulk leads are cheap per record but often outdated, poorly matched and shared with many buyers. Targeted leads match your niche, location and a buying signal; they cost more per lead but far less per customer. See targeted leads.
What lead packages usually include
- A set number of leads (e.g. 100, 500, 1,000)
- Filters: niche, location, company size
- Contact fields: name, email, phone, website
- Sometimes verification and exclusivity
- Sometimes replacement for bad records
Questions to ask before you buy
- Where does the data come from, and when was it collected?
- Are emails and phones verified?
- Are leads exclusive to me?
- What's the replacement policy for bad data?
- Is the data collected and sold lawfully in my market?
Red flags
- Millions of contacts for a tiny price
- No sample before buying
- No information on sources
- "Opt-in" claims with no detail
Request done-for-you leads by niche, country, state and city. They're checked, loaded into your CRM, and each one you take is yours alone.
Start free — no card neededor claim up to 3,000 FREE credits with a paid planLead packages with every feature included:
Basic
$9.99/month
11,500 credits a month
+ 1,000 FREE credits
- About 261 done-for-you leads
- or 88 AI website previews
- All features included
Pro
$39/month
50,000 credits a month
+ 1,500 FREE credits
- About 1,136 done-for-you leads
- or 384 AI website previews
- All features included
Premium
$79/month
105,000 credits a month
+ 3,000 FREE credits
- About 2,386 done-for-you leads
- or 807 AI website previews
- All features included
Frequently asked questions
Is it legal to buy leads?
Buying business contact data is legal in many places, but how you use it must follow local laws (e.g. GDPR in Europe, CAN-SPAM in the US). Ask providers how data is sourced.
How much do leads cost to buy?
From cents per record for bulk lists to several dollars or more for checked, targeted, exclusive leads, and much more for live inbound calls in competitive industries.