A virtual PPC manager is a remote freelancer or contractor who runs your paid search and social campaigns. For B2B companies spending a few thousand a month on ads, it's often the sweet spot between doing it yourself and hiring an agency.
What they do
- Keyword research and campaign structure
- Ad copy and testing
- Landing page recommendations
- Bid and budget management
- Search term and negative keyword reviews
- Conversion and offline conversion tracking
- Weekly or monthly reporting
Virtual manager vs agency vs in-house
| Option | Cost pattern | Best for |
|---|---|---|
| Virtual PPC manager | Hourly or fixed monthly fee | Spend up to mid five figures a month, need flexibility |
| Agency | Retainer or % of spend | Multiple channels, creative and reporting at scale |
| In-house | Salary + tools | Large, continuous spend |
What to ask before hiring
- Show me B2B accounts you've managed and the cost per qualified lead.
- How do you track leads beyond the form, to meetings and deals?
- How do you handle negative keywords and search terms?
- What will you change in the first 30 days?
- Who owns the ad account? (You should.)
How to measure them
Cost per qualified lead and cost per opportunity, not clicks or impressions. Review monthly; expect two to three months for a new account to stabilise.
Read PPC lead generation for the strategy they should follow.
Complement paid search with direct outreach to the companies that fit you best.
Start free — no card neededor claim up to 3,000 FREE credits with a paid planOutbound tools to pair with your PPC:
Basic
$9.99/month
11,500 credits a month
+ 1,000 FREE credits
- About 261 done-for-you leads
- or 88 AI website previews
- All features included
Pro
$39/month
50,000 credits a month
+ 1,500 FREE credits
- About 1,136 done-for-you leads
- or 384 AI website previews
- All features included
Premium
$79/month
105,000 credits a month
+ 3,000 FREE credits
- About 2,386 done-for-you leads
- or 807 AI website previews
- All features included
Frequently asked questions
What does a virtual PPC manager cost?
Usually an hourly rate or a fixed monthly fee, typically less than an agency retainer. Rates vary widely by experience and region.
Is a virtual PPC manager good for B2B?
Yes, if they have B2B experience, track leads through to opportunities, and optimise for qualified leads rather than form fills.