Website Content Questionnaire: Get the Text and Photos You Need

Content is the number one reason website launches slip. A website content questionnaire asks for content page by page, in a format the client can actually answer, so you can write or place it without chasing.

Home page

1. In one sentence: who do you help, with what, and where?
2. Your three strongest reasons to choose you.
3. Your best three customer reviews (or permission to use your Google reviews).
4. The one action visitors should take.

Each service page

1. Service name and a two-sentence description.
2. Who is it for, and what problem does it solve?
3. What's included, and roughly what does it cost?
4. How does the process work, step by step?
5. Three questions customers ask about it (with your answers).
6. Photos of this service (before/after if possible).

About page

1. How and why did you start?
2. Who is on the team (names, roles, photos)?
3. Licenses, memberships, awards, years in business.
4. What do you care about in how you work?

Contact and practical

1. Phone, email, address, opening hours.
2. Service area.
3. What should happen after someone fills in the form (who replies, how fast)?

Photos

• 10–30 photos: work, team, vehicles, premises.
• Horizontal, sharp, well lit; phone photos are fine.
• No photos with customers' faces or addresses without permission.

Set content deadlines

Pair this with the website branding questionnaire for the tone of voice, and the intake form for files and access.