Free Web Design Questionnaire Template (Copy, Paste or Save as PDF)

A good web design questionnaire template saves you an hour on every project. The client answers once, in writing, and you get everything you need to quote, plan and design without chasing details by email. Below is a complete template you can copy for free, plus a short version to send before you quote.

How to use this template

1. Before the quote: send only the 8 questions of the short version (end of this article).
2. After the deposit: send the full template. The client has committed and answers properly.
3. Review it on a 20-minute call: go through blanks and vague answers together.
4. Save the answers next to the lead so you and your team find them in seconds.

Section 1: About the business

1. Business name, as it should appear on the website.
2. In one sentence, what does your business do?
3. Which services or products matter most to you (the ones that bring in the most money)?
4. Which areas do you serve: one city, several towns, the whole country?
5. How long have you been in business, and what are you proud of?

Section 2: Goals

1. What is the main thing a visitor should do: call, book, buy, ask for a quote?
2. What would make this website a success for you six months after launch?
3. What doesn't work on your current website (if you have one)?
4. Do you run ads or post on social media that will send people to the site?
5. Is there a launch date, event or season we must be ready for?

Section 3: Customers

1. Describe your ideal customer: age, job, location, budget.
2. Why do customers choose you instead of a competitor?
3. What questions do customers ask before they buy?
4. What stops people from buying (price, trust, timing)?
5. Which words do your customers use to describe what you do?

Section 4: Content

1. Which pages do you need (home, services, about, gallery, reviews, FAQ, contact, blog)?
2. Who will write the text: you, us, or both?
3. Do you have good photos of your work, team and premises?
4. Do you have reviews or testimonials we can show?
5. Is there content on the current site we must keep?

Section 5: Design and brand

1. Do you have a logo, brand colors and fonts? Please attach them.
2. Share 2–3 websites you like and say what you like about each.
3. Share one website you dislike and why.
4. Which three words should visitors feel: e.g. premium, friendly, fast, local, expert?
5. Is there anything we must avoid (colors, images, words)?

Section 6: Features and technical

1. Do you need online booking, payments, a quote form, a shop or a members area?
2. Which tools must connect: email marketing, CRM, booking app, Google Analytics?
3. Do you own your domain? Who has the logins for the domain and hosting?
4. Do you need business email addresses on your domain?
5. Will you edit the website yourself after launch?

Section 7: Budget, timeline and approvals

1. What is your budget range for the website?
2. Do you want a monthly care plan (hosting, updates, edits) after launch?
3. Who approves designs and text, and how fast can they reply?
4. What is your ideal launch date, and is it fixed?
5. Anything else we should know?

The short version (send before you quote)

1. What does your business do, and where?
2. What should visitors do on the website?
3. Which pages do you need?
4. Do you need booking, payments or a shop?
5. Do you have a logo, text and photos ready?
6. Two websites you like?
7. Budget range?
8. Ideal launch date?

These eight answers are enough to write a solid proposal. Use our website design proposal template to turn them into three clear options.

Make the questionnaire easier to answer

• Show a preview first. Clients answer faster when they react to a real page. Generate a preview of their new site from their current one, then use the questionnaire to refine it.
• Prefill what you know. Business name, phone, address and services are often on their current site or Google profile.
• Use multiple choice for budget, timeline and features; keep open questions for goals and customers.
• Allow “I don't know”. A blank answer tells you where the client needs your advice.

Related questionnaires

• Website discovery questions for the first call.
• Web design client intake form for onboarding new clients.
• Website redesign questionnaire when a site already exists.
• Web design client questionnaire: 30 questions for a compact version.