Website Requirements Questionnaire: Features, Integrations and Scope

Scope creep starts with vague requirements. A website requirements questionnaire turns “we need a modern website” into a list you can price, build and sign off. Use it for development projects where features and integrations matter as much as design.

1. Purpose and users

1. What is the main purpose of the website?
2. Who are the users (customers, staff, partners, members)?
3. What must each type of user be able to do?
4. How many visitors do you expect per month, now and in a year?

2. Functionality

Ask the client to tick each feature as must-have, nice-to-have or not needed.

3. Integrations

1. Which CRM, email marketing, booking or accounting tools do you use?
2. Should form submissions go into a CRM automatically?
3. Do you need analytics, tag manager or ad tracking pixels?
4. Any existing database or system the site must read from or write to?

4. Content and data

1. How many pages at launch? Which templates (service, location, product, post)?
2. Is there content to move from the old site? How many pages?
3. Who writes, edits and approves content?
4. Do you need a content editor for non-technical staff?

5. Performance, security and hosting

1. Any speed targets (for example, under 2.5 seconds on mobile)?
2. Do you handle personal or payment data?
3. Where will the site be hosted, and who maintains it?
4. Backups, uptime monitoring and update schedule: who is responsible?
5. Accessibility level required?

6. Acceptance criteria

For every must-have feature, write one line: “Done when…”. Example: “Booking is done when a visitor can book a 30-minute consultation, pay a $20 deposit, and both sides get a confirmation email.” This is what you test before launch, and what protects you from endless changes.

Turn requirements into a quote

Group features into three packages and price each one (see how to price a website for a small business). Clients rarely need everything at once; a phase 2 list keeps the first launch fast.