Underpricing is the most common mistake new web designers make. Owners don't buy the cheapest site; they buy the one they believe will bring customers. Here's how to price a website for a small business with confidence.

Start from value

Ask: what is one new customer worth to this business? A roofer's average job might be worth thousands; a dentist's new patient is worth hundreds per year. If your site brings even a few extra customers, it pays for itself many times.

Check your time and costs

Estimate hours for setup, content, revisions and launch, plus your tool costs. With an AI preview doing the first draft, your hours drop, but the value to the client doesn't.

Package it

  • Starter: one-page site, call button, contact form, mobile-ready.
  • Business: multi-page site with services, areas, reviews and booking.
  • Growth: everything plus local SEO setup and monthly updates.

Add a monthly care plan

Hosting, security, backups and small edits every month. It turns one sale into recurring income. See website maintenance packages.

Billing and credit usage log
Know your cost per website by tracking every credit you use.

Lower your cost per website: start free — no card needed.

Start free — no card neededor claim up to 3,000 FREE credits with a paid plan

Pick a package: every feature is included in each, paid plans add FREE bonus credits every month, or start free with no card.

Basic

$9.99/month

11,500 credits a month

+ 1,000 FREE credits

  • About 261 done-for-you leads
  • or 88 AI website previews
  • All features included
Start with Basic

Pro

$39/month

50,000 credits a month

+ 1,500 FREE credits

  • About 1,136 done-for-you leads
  • or 384 AI website previews
  • All features included
Start with Pro
Best value

Premium

$79/month

105,000 credits a month

+ 3,000 FREE credits

  • About 2,386 done-for-you leads
  • or 807 AI website previews
  • All features included
Start with Premium

Frequently asked questions

How much should I charge for a small business website?

Price from the value of a new customer to that business, check your time and costs, and offer clear packages plus a monthly care plan.

Should I offer a monthly plan?

Yes. Hosting, updates and support every month create recurring income and keep the client's site healthy.