Website Target Audience Questions: Know Who You're Designing For

A website that speaks to everyone convinces no one. These website target audience questions help the client describe the real people who buy, so headlines, photos and calls to action speak to them directly.

Who they are

1. Who is your best customer? Describe one real person.
2. Are they consumers, businesses, or both?
3. Where do they live or work?
4. What is their budget or typical order value?
5. On which device do they usually find you?

What they need

1. What problem are they trying to solve when they search?
2. How urgent is it (emergency, this month, someday)?
3. What result do they want after working with you?

What stops them

1. What do they worry about before contacting you?
2. Which objections do you hear most (price, trust, timing)?
3. Who else do they compare you with?
4. What proof convinces them (reviews, photos, guarantees, licenses)?

How they talk

1. Which words do they use for your service? (Their words, not industry terms.)
2. Which questions do they ask on the phone?
3. What do they say in your best reviews?

One-page audience profile

Feed the profile into the website strategy questionnaire and the content questionnaire.