B2B leads (business-to-business sales leads) are companies, and the people inside them, that might buy your product or service. Unlike consumer leads, a B2B lead usually involves several decision makers, larger deal values and longer sales cycles.
What a good B2B lead includes
- Company name, website, industry and size
- Location and, if relevant, number of locations
- Decision maker's name, role and seniority
- Verified email and phone
- A buying signal or need
- Source and date collected
Types of B2B leads
| Type | How it's created | Typical intent |
|---|---|---|
| Cold outbound lead | Researched and contacted by you | Low until they reply |
| Inbound lead | Filled a form or downloaded content | Medium |
| MQL | Fits profile and engaged with marketing | Medium |
| SQL | Accepted by sales after qualification | High |
| Referral | Introduced by a customer or partner | High |
B2B vs B2C leads
B2B leads are fewer but worth more, involve committees and need relationship building. B2C leads are more numerous, decide faster and respond more to price and emotion. See B2C lead generation.
Where B2B leads come from
Databases, LinkedIn, maps and directories, events, content and referrals. Our guide on how to find B2B customers covers each.
Sell to small and local businesses? Get B2B leads with verified contacts and a visible need (no website, broken site) already checked.
Start free — no card neededor claim up to 3,000 FREE credits with a paid planB2B lead packages, all features included:
Basic
$9.99/month
11,500 credits a month
+ 1,000 FREE credits
- About 261 done-for-you leads
- or 88 AI website previews
- All features included
Pro
$39/month
50,000 credits a month
+ 1,500 FREE credits
- About 1,136 done-for-you leads
- or 384 AI website previews
- All features included
Premium
$79/month
105,000 credits a month
+ 3,000 FREE credits
- About 2,386 done-for-you leads
- or 807 AI website previews
- All features included
Frequently asked questions
What is a B2B lead?
A company or a person within a company who might buy your product or service, with enough information to contact them.
What is the difference between B2B and B2C leads?
B2B leads are businesses with multiple decision makers and longer sales cycles; B2C leads are individual consumers who usually decide faster.