B2B Cold Email Templates: 10 Proven Templates (Copy and Paste)

Templates are starting points, not finished emails. The best B2B cold emails keep the structure below and replace the bracketed parts with something true and specific about the recipient.

The structure behind every template

1. Observation: something specific about them
2. Relevance: why it matters to their business
3. Value: what you've done or can do, with proof
4. Question: one easy reply

1. The show-first template

Subject: {company} homepage preview Hi {first_name}, Your site doesn't load properly on mobile, and most people searching for {service} in {city} are on their phones. I built a preview of a mobile-first version of your homepage. Want the link? {signature}

2. The trigger template (hiring)

Subject: {role} hires Hi {first_name}, Saw {company} is hiring {role}s. Usually that means {pain} is growing too. We helped {similar_company} {result}. Worth a quick look? {signature}

3. The funding template

Subject: after the raise Hi {first_name}, Congrats on the round. Teams at your stage usually hit {pain} within 6 months. Happy to share how {similar_company} avoided it. Useful? {signature}

4. The competitor template

Subject: {competitor} question Hi {first_name}, Noticed {company} uses {competitor}. Teams switching to us usually mention {pain}. Open to a side-by-side for your setup? {signature}

5. The referral template

Subject: right person? Hi {first_name}, I help {industry} companies with {outcome}. Are you the right person to talk to about this at {company}, or should I reach out to someone else? {signature}

6. The case study template

Subject: {similar_company} result Hi {first_name}, {similar_company} was dealing with {pain}. In {timeframe} they {result}. I think {company} could see something similar because {reason}. Worth exploring? {signature}

7. The free audit template

Subject: 3 things on {company}'s site Hi {first_name}, I took a quick look at {company}'s website and found three things costing you enquiries. The biggest: {issue}. Want the other two? {signature}

8. The question-only template

Subject: quick question Hi {first_name}, Is improving {area} a priority for {company} this quarter? {signature}

9. The local template

Subject: {city} {industry} Hi {first_name}, I work with {industry} businesses around {city}. You have great reviews, but {issue}. I can show you what we'd change. Interested? {signature}

10. The break-up template

Subject: close your file? Hi {first_name}, I haven't heard back, so I'll assume {area} isn't a priority right now. Should I close your file, or check back next quarter? {signature}

More: follow-up templates, icebreaker examples, subject lines.