In B2B companies, outbound lead generation is a set of sales activities done every week by SDRs, BDRs, founders or account executives. Here's what those activities are and how to organise them.
Core outbound B2B sales activities
| Activity | Purpose | Typical weekly volume per rep |
|---|---|---|
| Account research | Find fit and triggers | 50–100 accounts |
| Contact sourcing and verification | Reach the right people | 100–200 contacts |
| Personalised emails | Start conversations | 150–300 |
| Cold calls | Fast conversations | 100–250 dials |
| LinkedIn touches | Context and credibility | 50–100 |
| Follow-ups | Most replies come here | Ongoing |
| Discovery meetings | Qualify and hand off | 8–15 |
A sample 14-day cadence
- Day 1: email with specific observation
- Day 2: call + voicemail
- Day 4: LinkedIn connect
- Day 6: follow-up email with resource
- Day 9: call
- Day 12: LinkedIn message
- Day 14: break-up email
Metrics
Activities per day, connect rate, reply rate, meetings booked, meeting-to-opportunity rate, pipeline generated per rep. See B2B lead generation benchmarks.
Organising the team
SDRs prospect and qualify; AEs close. Smaller companies combine both, or use commission-based closers. See what is SDR lead generation.
Give reps one workspace: assigned leads, a browser dialer with local numbers, call recording and email.
Start free — no card neededor claim up to 3,000 FREE credits with a paid planOutbound team packages:
Basic
$9.99/month
11,500 credits a month
+ 1,000 FREE credits
- About 261 done-for-you leads
- or 88 AI website previews
- All features included
Pro
$39/month
50,000 credits a month
+ 1,500 FREE credits
- About 1,136 done-for-you leads
- or 384 AI website previews
- All features included
Premium
$79/month
105,000 credits a month
+ 3,000 FREE credits
- About 2,386 done-for-you leads
- or 807 AI website previews
- All features included
Frequently asked questions
What are outbound sales activities?
Account research, contact sourcing, personalised emails, cold calls, LinkedIn touches, follow-ups and discovery meetings aimed at creating new pipeline.
How many outbound activities should a rep do per day?
It varies by segment, but many B2B teams target roughly 50 to 100 combined touches a day, with more personalisation for higher-value accounts.