SDR lead generation is the work done by Sales Development Representatives: finding, contacting and qualifying leads, then booking meetings for account executives (AEs) who close the deals.
Inbound vs outbound SDRs
| Type | Focus |
|---|---|
| Inbound SDR | Responds to form fills and demo requests, qualifies quickly |
| Outbound SDR (often called BDR) | Prospects target accounts with cold email, calls and LinkedIn |
The SDR process
- Research target accounts and contacts
- Run multi-channel sequences
- Handle replies and objections
- Qualify against criteria (e.g. BANT)
- Book meetings and hand off with notes
SDR metrics
- Activities per day
- Reply and connect rates
- Meetings booked and held
- Meetings accepted by AEs
- Pipeline generated
Alternatives for small teams
Hiring an SDR means salary, training and management. Small agencies often use commission-only closers, outsourced SDR services or tools that reduce research time. See outsource B2B lead generation and hire a closer.
Sample emails: BDR sample emails.
Give your SDRs or closers ready leads, a dialer and a CRM, and track every meeting they book.
Start free — no card neededor claim up to 3,000 FREE credits with a paid planSDR-ready packages:
Basic
$9.99/month
11,500 credits a month
+ 1,000 FREE credits
- About 261 done-for-you leads
- or 88 AI website previews
- All features included
Pro
$39/month
50,000 credits a month
+ 1,500 FREE credits
- About 1,136 done-for-you leads
- or 384 AI website previews
- All features included
Premium
$79/month
105,000 credits a month
+ 3,000 FREE credits
- About 2,386 done-for-you leads
- or 807 AI website previews
- All features included
Frequently asked questions
What does SDR stand for?
Sales Development Representative: a salesperson focused on generating and qualifying leads and booking meetings for account executives.
What's the difference between an SDR and a BDR?
Usage varies, but SDRs often handle inbound leads while BDRs focus on outbound prospecting. Many companies use the terms interchangeably.