If you only send one email, you're leaving most of your replies on the table. Business owners are busy; your first email arrives between a supplier invoice and a customer complaint. A polite, well-timed follow-up is not annoying, it's helpful.

The 3-step sequence

  1. Day 3: the nudge. Reply to your own email so the thread stays together.
  2. Day 7: add value. Share one new detail about the preview or one result.
  3. Day 14: the close-out. Give them an easy way to say no.

Follow-up 1 (day 3)

"Hi Dana, just bringing this back to the top of your inbox. Here's the preview again: [link]. Happy to change anything you don't like."

Follow-up 2 (day 7)

"Hi Dana, I added an online class schedule to the preview, since most yoga searches on phones are for 'classes today'. Take a look: [link]"

Follow-up 3 (day 14)

"Hi Dana, I don't want to fill your inbox. Should I take the preview down, or keep it live for you to look at later?"

Track follow-ups so none slip

Set a follow-up date on every lead you contact. Your dashboard then shows what's due today, so the sequence runs without a spreadsheet.

Dashboard with credits, active leads, follow-ups due and emails today
The dashboard shows follow-ups due today and how many emails you've sent.

When to stop

After three follow-ups with no reply, move the lead to "not interested" and revisit in three to six months. Things change: a bad review, a new competitor or a slow season can make them ready later.

Start with a strong first email: see our web design cold email template.

Claim your 1,000 FREE credits and run your first outreach sequence this week.

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  • About 261 done-for-you leads
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Frequently asked questions

How many follow-ups should a web designer send?

Two to three follow-ups over about two weeks is a good balance between persistence and respect.

Should a follow-up be a new email or a reply?

Reply in the same thread so the owner sees the original context and preview link.