Email automation sends the right message when a lead does something, without you remembering to. Done right, it nurtures leads at scale; done wrong, it feels like spam. Here's how to automate nurturing that converts.

Essential automated flows

  • Welcome / delivery flow after a download or sign-up
  • Educational sequence over 4–8 weeks
  • Behaviour triggers: pricing page visit, repeat visits, demo page views
  • Re-engagement after 60–90 days of silence
  • Post-meeting follow-up with recap and resources

Connect automation to scoring

Add points for opens, clicks, visits and replies, subtract for inactivity, and alert sales when a threshold is passed. See automate lead scoring.

What not to automate

  • Replies to a real question
  • First outreach to high-value accounts
  • Anything after a lead says they're not interested

Deliverability basics

Authenticate your domain (SPF, DKIM, DMARC), keep lists clean, offer easy unsubscribe. See avoid spam folders.

Measure

Track meetings and revenue from each flow, not opens.

For first outreach, keep it personal: send from your own Gmail with a preview link, then track follow-ups in the CRM.

Start free — no card neededor claim up to 3,000 FREE credits with a paid plan

Personal outreach tools in every package:

Basic

$9.99/month

11,500 credits a month

+ 1,000 FREE credits

  • About 261 done-for-you leads
  • or 88 AI website previews
  • All features included
Start with Basic

Pro

$39/month

50,000 credits a month

+ 1,500 FREE credits

  • About 1,136 done-for-you leads
  • or 384 AI website previews
  • All features included
Start with Pro
Best value

Premium

$79/month

105,000 credits a month

+ 3,000 FREE credits

  • About 2,386 done-for-you leads
  • or 807 AI website previews
  • All features included
Start with Premium

Frequently asked questions

How does email automation help convert leads?

It delivers relevant messages triggered by a lead's behaviour, keeps you top of mind over weeks and alerts sales when a lead shows buying intent.

What email flows should every business automate?

A welcome or delivery flow, an educational sequence, behaviour triggers like pricing page visits, and a re-engagement flow.