How Much to Charge for Website Maintenance (Small Business Pricing)

A website is never “done”. Plugins need updates, content changes, and things break. A monthly care plan turns one-off projects into recurring income. Here is how much to charge for website maintenance and what each price should include.

Typical price ranges

• Basic, about $29–$79/month: hosting, backups, security and software updates, uptime monitoring.
• Standard, about $99–$199/month: everything in Basic + up to an hour of edits, a monthly report and faster support.
• Growth, about $250–$500+/month: everything in Standard + new pages or blog posts, local SEO work, and conversion improvements.

These are common ranges for small business sites in the US and Canada. Price by the value and the time you spend, not by what the cheapest competitor charges.

What to include in every plan

1. Hosting and SSL, so the client never deals with renewals.
2. Daily or weekly backups with a tested restore.
3. Updates of the CMS, theme and plugins.
4. Uptime and security monitoring.
5. A clear edit allowance, in minutes or number of changes.
6. A short monthly report: visits, calls or forms, what you fixed.

How to sell a care plan

Offer the care plan in the same proposal as the website, as the third option (see our website design proposal template). Explain the risk in simple words: an outdated site can break, get hacked or drop in Google. Most owners prefer to pay a small monthly fee than to worry about it.

Find clients who need maintenance today

Businesses with old, slow or broken websites are the easiest care-plan clients: they already feel the pain. A Google Maps lead scraper shows you each business's website with a verdict (broken, outdated, modern), so you can pitch a rebuild plus a care plan.

When to raise your prices

• When a client keeps going over the edit allowance.
• When you add new services (SEO, content, ads reporting).
• Once a year, with notice, as your costs grow.