A one-off website build pays once. A maintenance package pays every month. If you sell websites to local businesses, website maintenance packages are how you turn a busy month into a stable business.
What small businesses actually need
- Hosting, SSL and uptime monitoring.
- Small text and photo updates (new services, hours, prices).
- Backups and security updates.
- A monthly check that forms and call buttons work.
- Someone to call when something breaks.
Three example tiers
Essential
Hosting, SSL, backups, uptime monitoring and one small update per month. Perfect for trades who just want the site to work.
Growth
Everything in Essential, plus up to three updates per month, a Google Business Profile check and a short monthly report.
Premium
Everything in Growth, plus a new landing page per quarter, review widgets and priority support.
How to price it
Price by value and time, not by hosting cost. Estimate the hours per month, add a margin for being on call, and compare it to what one new customer is worth to the business. For a roofer or a dentist, a single extra job covers a year of maintenance.
Sell it with the build
Don't offer maintenance as an extra later. Make it part of the offer from the first call: "The site is [setup price], and [monthly price] keeps it fast, secure and updated."
Learn how to land the build first in how to sell websites to local businesses.

Start building your client base โ start free, no card needed.
Start free โ no card neededor claim up to 3,000 FREE credits with a paid planPick a package: every feature is included in each, paid plans add FREE bonus credits every month, or start free with no card.
Basic
$9.99/month
11,500 credits a month
+ 1,000 FREE credits
- About 261 done-for-you leads
- or 88 AI website previews
- All features included
Pro
$39/month
50,000 credits a month
+ 1,500 FREE credits
- About 1,136 done-for-you leads
- or 384 AI website previews
- All features included
Premium
$79/month
105,000 credits a month
+ 3,000 FREE credits
- About 2,386 done-for-you leads
- or 807 AI website previews
- All features included
Frequently asked questions
What should a website maintenance package include?
Hosting, SSL, backups, security updates, uptime monitoring and a set number of content updates per month, plus support when something breaks.
Should I sell maintenance with the website build?
Yes. Presenting a setup fee plus a monthly care plan from the start makes maintenance the default instead of an upsell.