Outreach emails share one structure whether you're pitching a client, a partner, a journalist or a podcast host: why them, why now, what's in it for them, one question.

Universal outreach email template

Subject: {specific topic} Hi {first_name}, {Why them: a specific observation}. {What's in it for them: one sentence}. {Proof: one line}. {One easy question}? {signature}

Pitching email examples

Sales pitch

Subject: booking page fix Hi Dana, Your booking form errors on iPhone; I tried twice. I build fast, mobile-first sites for clinics and made a preview of your homepage. Want the link? Sam

Partnership pitch

Subject: referrals both ways? Hi Leo, We both serve restaurant owners in Denver: you do bookkeeping, we do websites. Clients ask us for accountants every month. Open to a referral swap? Sam

Podcast / PR pitch

Subject: episode idea: 100 no-website businesses Hi Priya, Your episode on local marketing was great. I recently analysed 100 local businesses without websites and what they lose. Could be a useful episode for your listeners. Interested? Sam

Checklist

  • Under 100 words
  • One specific personal line
  • Clear value for them
  • One question
  • No attachments in the first email

More: prospecting email templates, partnership outreach template.

Pitch with proof: generate a website preview for the prospect and include the link.

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Frequently asked questions

What is a good outreach email template?

Why them (specific observation), what's in it for them, one line of proof and one easy question, all under 100 words.

How do you write a pitching email?

Lead with something specific about the recipient, explain the benefit to them in one sentence, add proof and end with a simple question.