Website Redesign Questionnaire: 28 Questions Before You Rebuild

A redesign is not a new website from zero. The client already has pages that rank, forms that work, content they like and things they hate. A website redesign questionnaire finds out what to keep, what to fix and what to drop, so the new site doesn't lose traffic or leads.

1. Why redesign now?

1. What made you decide to redesign?
2. What's the biggest problem with the current website?
3. What happens if nothing changes for another year?

2. What works today

1. Which pages do customers mention or use most?
2. Which page brings the most calls, forms or sales?
3. What do you like about the current site and want to keep?
4. Which content took the most work and must survive?

3. What doesn't work

1. What do customers complain about or struggle with?
2. What can't you change yourself today?
3. Is the site slow, hard to use on phones, or out of date?
4. Which pages are outdated or no longer needed?

4. Data and SEO

1. Do you have Google Analytics and Search Console access to share?
2. Which searches bring you customers today?
3. Do you know your top pages by traffic?
4. Have you had SEO work done before?
5. Are there landing pages used in ads or printed materials?

5. Goals for the new site

1. What should the new site do better, in numbers?
2. Which new features do you need (booking, payments, quote form)?
3. Any new services, locations or audiences to add?
4. How should the new site feel compared with the old one?

6. Content and assets

1. Which content moves as-is, which gets rewritten, which is deleted?
2. Do you have newer photos, logos or brand guidelines?
3. Who will approve rewritten content?

7. Access, budget and timing

1. Who has the logins for the domain, hosting and site admin?
2. Budget range?
3. Is there a date the new site must be live?
4. Who approves the design?
5. Anything you'd do differently from the last website project?

Do a quick audit first

Run the website redesign checklist and a small business website audit before you send the questionnaire. Showing the client three concrete problems (slow mobile load, no HTTPS, no click-to-call) makes the redesign case for you.

Show the redesign before you sell it

Clients understand a redesign instantly when they see their own business on a modern page. See website redesign before and after for examples, and use the redesign cold email to start the conversation.