SEO is cheapest when it's planned before the site is built: the page structure, URLs and content follow the searches customers make. This website SEO questionnaire collects what you need to plan it.
1. Services and locations
- List every service you offer, most profitable first.
- Which cities, towns or areas do you serve?
- Do you have a physical location customers visit?
- Which services do you want to rank for first?
2. Searches and customers
- What would a customer type into Google to find you?
- Which questions do customers ask before buying?
- Do customers search for prices, comparisons or “near me”?
3. Current performance
- Can you share Google Search Console and Analytics access?
- Which pages bring the most visits and leads today?
- Any SEO work done before? What was done?
- Any penalties, hacked pages or big traffic drops?
4. Local presence
- Do you have a Google Business Profile? Who manages it?
- Is your name, address and phone the same everywhere online?
- How many Google reviews do you have, and how do you ask for them?
5. Content and access
- Can you provide details, photos and FAQs for each service page?
- Will you publish articles or news after launch?
- Who has access to the domain DNS (for HTTPS, email and Search Console)?
- Which old URLs must keep working (ads, print, links)?
- What's your goal: more calls, more forms, more visits in a region?
From answers to a site structure
| Answer | Becomes |
|---|---|
| Each main service | A service page with its own title and FAQ |
| Each main city | A location page with local proof |
| Customer questions | FAQ blocks and blog articles |
| Old URLs with traffic | 301 redirects to the new pages |
| Google Business Profile | Linked, consistent name/address/phone |
For lead-focused SEO, see SEO lead generation; for redesigns, the website redesign questionnaire covers redirects and data.
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Frequently asked questions
What SEO questions should I ask a client?
Services and locations, searches customers use, current traffic and access, Google Business Profile and reviews, content they can provide, and URLs that must keep working.
Should SEO be planned before website design?
Yes. Pages, URLs and headings follow the keyword plan, so planning SEO first avoids rework.