Why You Need a Local Phone Number for Cold Calling

Would you pick up a call from an area code you have never seen? Most business owners won't. That is why a local phone number for cold calling is one of the cheapest ways to get more conversations.

Why local numbers get answered

• Owners expect customers to call from local numbers.
• Unknown or far-away area codes look like spam or robocalls.
• When they call back, a local number feels like a local business.

One number per area you call

If you call leads in several cities, rent one number per main area code. When you call a lead, use the number closest to them. A good dialer picks it for you.

What it costs

Local numbers usually cost a dollar or two per month, and calls cost a few cents per minute. That is far cheaper than a phone line per salesperson, and you can release a number any time.

Stay on the right side of the rules

• Call businesses, not consumers' personal lines, and respect do-not-call requests.
• Never hide or fake your caller ID: the number must be yours and able to receive calls back.
• Say who you are and why you are calling in the first seconds.

Let your team use the same numbers

If you work with closers, let them call from your numbers. Leads see the same business calling, and every call stays in your history.