An outbound lead generation agency runs cold outreach for you: building lists, writing sequences, sending emails, making calls and booking meetings. The best ones bring infrastructure and experience you'd take months to build.

What outbound services include

  • ICP and messaging workshops
  • List building and verification
  • Email infrastructure: domains, inboxes, warm-up, deliverability
  • Multi-channel sequences (email, LinkedIn, calls)
  • Reply handling and booking
  • Reporting and optimisation

Who owns the infrastructure?

Insist that sending domains, inboxes and data are owned by you (or transferred at the end). Otherwise you start from zero if you leave.

Questions to ask

  1. How do you protect our main domain's reputation?
  2. What reply and meeting rates do you see in our industry?
  3. How many clients does one strategist handle?
  4. Can we approve copy before it's sent?
  5. What happens to domains and lists if we stop?

Pricing

Usually a setup fee plus monthly retainer, sometimes with per-meeting bonuses. Compare by cost per qualified meeting after 90 days.

Related: cold email agency, B2B outbound lead generation.

Run outbound yourself from your own Gmail, with checked leads and personalised previews.

Start free — no card neededor claim up to 3,000 FREE credits with a paid plan

DIY outbound packages:

Basic

$9.99/month

11,500 credits a month

+ 1,000 FREE credits

  • About 261 done-for-you leads
  • or 88 AI website previews
  • All features included
Start with Basic

Pro

$39/month

50,000 credits a month

+ 1,500 FREE credits

  • About 1,136 done-for-you leads
  • or 384 AI website previews
  • All features included
Start with Pro
Best value

Premium

$79/month

105,000 credits a month

+ 3,000 FREE credits

  • About 2,386 done-for-you leads
  • or 807 AI website previews
  • All features included
Start with Premium

Frequently asked questions

What does an outbound lead generation agency do?

Builds target lists, sets up sending infrastructure, writes and runs multi-channel outreach sequences, handles replies and books meetings.

Should I own the domains an outbound agency uses?

Yes. Owning domains, inboxes and data means you keep your infrastructure and history if you change agencies.