Website Questionnaire for Small Business Owners (Plain-English Version)

Small business owners are busy and don't speak web design. Ask “What is your conversion goal?” and you get a blank. Ask “When someone visits your website, what do you want them to do?” and you get a clear answer. This website questionnaire for small business owners uses plain words and an example under each question.

About your business

1. What do you do, and for whom? *Example: “We repair and install garage doors for homeowners in Tampa.”*
2. Which job or product do you want more of? *Example: “New door installs, they pay best.”*
3. Where do you work? *List towns or a radius.*
4. Why do customers pick you? *Example: “Same-day service, 15 years, family-owned.”*
5. How do new customers find you now? *Google, referrals, Facebook, signs…*

What the website should do

1. When someone visits your website, what do you want them to do? *Call, book, fill a form, visit the shop.*
2. How many new customers a month would make you happy?
3. What's wrong with your current website, if you have one?
4. What do customers always ask on the phone? *These become website answers.*

Your customers

1. Describe your typical customer in two lines.
2. What worries them before they hire you? *Price, trust, timing, mess…*
3. What do your best reviews say about you?

Look and content

1. Do you have a logo? Please send it.
2. Which colors feel like your business?
3. Name a website you like (any business, any country).
4. Do you have photos of your work, team, vehicles or shop?
5. Would you like us to write the text?

Practical

1. Do you own your website address (domain)? Where?
2. Budget range: under $1,500 · $1,500–$3,000 · $3,000–$6,000 · more?
3. When would you like it live?

Tips for business-owner clients

• Keep it short: 20 questions, multiple choice where possible.
• Mobile friendly: owners fill it in between jobs on their phone.
• Show, don't ask: a website preview answers half the design questions.
• Talk results: more calls and bookings, not frameworks and plugins.

Next steps

Use the answers to write a short proposal (template) and suggest a monthly care plan (pricing guide). Owners like one person to call when something needs changing.